Innovation Blurs The Line Between Supplements and Foods

Perhaps one of the few industries not affected by the COVID pandemic is the dietary supplement industry. Like hand sanitizers, the demand for supplements, especially immunity-related, saw a huge surge after the outbreaks. Although a portion might be due to panic-buying, the overall demand and awareness for these products have skyrocketed. In fact, the nutraceutical market had a very strong forecast before the pandemic even took place. And, being a relatively…

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